THIS YEAR I WILL TRY NOT TO.

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THIS YEAR I WILL TRY NOT TO was born out of frustration, complacency and laziness. Most designers are seduced by design trends. They’re easy to appropriate, and even easier to imitate. The challenge is to innovate. To be new. We decided the best (and most enjoyable) approach was to identify and document the most common trends we felt we had to avoid. Before long we found ourselves with a checklist of DON’Ts and a new aim:
to try to be new. We may fail, but we will try.

THIS YEAR I WILL TRY NOT TO was produced by Elliott Scott and Christopher Doyle. The whole process was documented by Soryi Am and this site was built by Ian Haigh at Ketchup Partners.

For more information: trynotto@mail.com

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THIS YEAR I WILL TRY NOT TO was 28 pages, printed in one colour on newsprint stock. A limited run of 1000 copies, each hand numbered, was available for purchase internationally. Unfortunately, we’ve officially ended all sales. If you’ve missed out, we’re sincerely sorry. Who knows, try writing to us, we may have one or two left kicking around.

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